Getting technology professionals to understand the business side sounds so simple. "Speak the language, understand the general workflows of the business, and if you understand that, then the hope is you can bring efficiencies into the business," says Bill Jenkins, vice president and CIO of Penn National Insurance.

But this topic might fall under the heading of easier said than done.

As Rod Travers, senior vice president of the Robert E. Nolan Co., explains, if significant progress had been made in educating IT professionals on the insurance industry, this wouldn't still be one of the topics industry leaders continue to discuss. "Topics come and go, but this one is a perennial," he says.

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