This year presents a double-edged sword to the insurance industry, with rates well below prior periods and a dangerously sluggish economy. The well-known market cycle curve may be near the bottom. At least, most in the insurance industry would like to think so.
Yet even in this soft market, there are areas of opportunity. The landscape of program managers, too, has changed as a result of growing national wholesalers.
Program managers are finding competition that didn't exist in prior years as traditional markets are expanding their appetites and loosening their guidelines to offset shrinking portfolios. Many classes of business once considered too niche or difficult to be handled by traditional markets are finding more carriers willing to entertain their exposures.
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