A new Web site, www.5starquotes.com, has been created to provide agents with a greater quality of business referrals.

5 Star, based in Mahwah, N.J., is a referral-based program that works in real time delivering potential clients to its agents via computer alerts, text messaging or through a customer representative. The site is not automated. It uses geographic web targeting and three-digit prefixes of a zip code filtering so agents can purchase territories increasing their business' reach.

The site works for agents through a multifaceted member log-in center along with personalized web pages that potential customers can view. The company monitors the site so clients know they have received the inquiries. If an agent has referrals waiting, a customer representative will contact them. Customers visiting the site can also make direct inquiries to the agents themselves. Storage capacity is another feature that organizes client inquiries to prevent lost information.

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