Sometimes it's hard to be simple. Yes, you heard me right! Call it an oxymoron like those gems from baseball legend Yogi Berra–famous for saying that “90 percent of this game is half mental.” Simplicity and clarity are especially hard to come by in the digital age.
Check out this error message I recently got on my computer: “The exception unknown software (OXc0000017) occurred in the application at location Ox7c964ed.” I always seem to have trouble with that “exception unknown software.” What are they talking about? Couldn't this have been said simpler?
Too many insurance professionals–from agents and brokers to claims handlers and carrier executives–don't know how to write clearly. Their documents are wordy, disorganized, dull and offensive, and sometimes riddled with embarrassing grammar and usage mistakes.
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