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Let’s face it. The insurance industry has never been considered an early adopter of emerging technologies. However, because of recent customer demand and pressure from ratings agencies, regulators, and investors, the industry has begun a mass migration toward greater implementation of location intelligence (LI) technology. Clearly, the element of “where” factors in critical decision-making in various areas of the enterprise, including policy rating, underwriting, portfolio risk management, claim management, sales, marketing, and distribution.

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