Electronic signatures are designed to help businesses close the deal at the point of sale, but Garden State Life Insurance discovered there's more to the technology. The use of the Silanis ApproveIt Web Server has allowed the carrier to perform straight-through processing, as well, relates Deanna Walton, assistant vice president of field systems for American National Insurance Co. (Garden State is a subsidiary of ANICO.)

Making electronic signatures available to its customers offers the instant gratification Internet shoppers have become accustomed to, notes Walton. "[Customers] actually get their policy number when the process is complete," she says. "We don't show them their policy print, but we give them a policy number for their reference."

When the application is completed, the data is fed automatically into Garden State's policy administration system, which has helped the carrier end several manual processes. "They apply online; it feeds the admin and image system. Once the policy has been printed in our batch cycle, it is delivered to the customer in the mail," says Walton. "It's almost real time. In fact, we're working on a process right now to feed the admin system in real time."

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