Canadian policyholders hear similar insurance slogans as we do. But one company up north is taking a different approach than just promising good-hands treatment. They’re putting their money where their mouth is by offering premium refunds if service levels aren’t deemed acceptable.

“Aviva wants to set the bar in customer service,” said Greg Somerville, the company’s executive vice president of claims and reinsurance. “If a customer is unhappy with the service he has received after speaking with a representative, and we are unable to remedy the situation, then we will pay an amount equal to the full value of the annual premium in addition to the settlement amount.”

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