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The European community is coming to grips with the implementation of environmental regulations that U.S. businesses and their insurers have had to deal with for over 20 years, opening up new growth opportunities for the sale of pollution liability coverage, market experts say.

The European Union directives, explained Romy Comiter, a consultant for SMART Business Advisory and Consulting in London, aim to make polluters responsible for the cleanup of properties–something that has been commonplace in the United States for more than two decades.

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