In politics, perception plays a large role in dictating policy. And there is no greater example than the debate over the property market that has taken center stage since the election of Gov. Charlie Crist and the aggressive posture of both the legislature and Insurance Commissioner Kevin McCarty. Since then, the industry trade groups and the industry as a whole have been primarily playing defense in the public arena as they have seen one critical story after another dominate the media coverage.
Now the industry is engaged in a debate about how to at least bring balance to the media war or perhaps even gain some sort of advantage. But even those in the industry admit it will be a difficult task, with many saying the only event that would really reverse the current environment is a hurricane.
Is the Tide Turning?
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