Managing general agents who specialize in sports and recreation programs say the sector could be a source of new business for independent agents, who often ignore it because they fail to see its potential, or believe they won't be able to find a market.
“I would suggest agents should go where others aren't. There are plenty of prospects that aren't high-profile,” said Lou Valentic, chief marketing officer for K&K Insurance Group Inc., a managing general underwriter in Ft. Wayne, Ind.
While agents may desire some kind of professional sport team or large amateur sports association for their book, the fact is they can look in their own backyards “for local associations, sports events, high school or college business,” Mr. Valentic noted.
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