PURE Risk Management announced the South Carolina launch of Privilege Underwriters Reciprocal Exchange (PURE), a specialist insurer that will serve owners of high-value homes insured for more than $1 million.

PURE will offer comprehensive coverage, including windstorm coverage, for large, well-built South Carolina homes that meet the standards of the latest building codes. PURE also will offer automobile, jewelry and art, personal-excess liability and watercraft coverage. Other PURE benefits include:

o Hurricane and named-storm deductibles that range from 2 to 25 percent of the policies' dwelling limits
o Additional coverage to allow members to make environmentally friendly upgrades after property losses, including upgrades for vehicles that are total losses
o Customized, competitively priced jewelry insurance coverage
o Competitive auto insurance coverage for households that have more cars than drivers
o Online quote indications, personalized customer service and expert claims service

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