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K&K Insurance Group Inc. launched a new Web side, www.fitnessinsurance-kk.com, which will provide online quoting and binding capabilities for fitness, sports and dance instructors as well as exercise and circuit training studios and smaller, limited services health clubs. Customers can purchase coverage immediately using a credit card.

The instructor liability program offers insurance to U.S.-based personal training, exercise, aerobic, yoga/pilates, sports, or dance instructors working as independent contractors and supervising individual or group instruction of fitness, exercise, dance or sports activities. Lower rates introduced in 2007 for fitness and dance instructors are available on the Web site. The instructor program offers three limit options. Coverage can be purchased for a one- to two-year period. There are no additional charges to obtain certificates of insurance for third parties.

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