Winston-Salem, N.C., bank BB&T said its insurance services grew 8 percent in the first quarter of this year thanks to new product initiatives introduced in the second half of 2007.

BB&T said insurance revenues grew $15 million to $212 million in the quarter. The bank also said the insurance operations have grown with four acquisitions in Florida, Connecticut and Georgia.

The bank said its insurance arm has acquired Burkey Risk Services of metro Orlando, Fla.; Savannah Reinsurance Underwriting Management LLC, a reinsurance broker based in Stamford, Conn.; Alpharetta, Ga.-based Ott & Company; and Ramsay Title Group based in Norcross, Ga.

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