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While walking the exhibit area at the IIABA’s annual conference, I ran into Eddie–short for “Ease Of Doing Business Man,” the mascot of the Real Time campaign, designed to convince agents to upgrade their tech capabilities. I smile when I see Eddie’s cartoon image on the campaign’s logo, and it was fun to pose with a “live” version. It made me think about how effective such techniques are when trying to brand your product, service or profession.


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