Because I lead the annual "Best Practices Study" research effort, people often ask me to describe the best way to set up and operate the typical independent agency. But I have learned that too many variables exist within the agency community--ownership structure, business focus, geographic location, available markets, etc.--for a single operational model to be truly effective.
A "one-size-fits-all model" for insurance agencies won't yield the success that the McDonald's model provides its franchisees.
However, common attributes can be found in the most successful agency models, and these characteristics provide the engine and fuel by which agencies drive optimal growth, productivity and profit margin.
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