Esurance, the direct-to-consumer personal auto insurance company, has selected a squeaky-voiced international student from Japan to provide the music for its animated TV advertisements.

The San Francisco-based company said its newest animated commercial would feature Kazutaka Nomura, a singer/songwriter who goes by the name PWRFL POWER.

Nomura was selected, according to Esurance, after winning the Capitol Hill Block Star Contest last July in Seattle. The chance to appear in the company's national commercial was among a variety of contest prizes.

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