Kevin Kelso was named executive vice president and chief marketing officer for Los Angeles-based insurer Farmers Group Inc. The new position will bring sales, advertising and marketing under one title, a company spokesman said.
He previously held the position of vice president and president of personal insurance, a position now held by Jeff Dailey, who was named to the post earlier this month.
"Kevin and the personal insurance team have been key contributors to the growth we are experiencing today through innovation and the introduction of new products, and I can think of no one better suited to fill this role," said Paul N. Hopkins, chief executive officer of Farmers Group, in a statement.
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