NAPSLO is set to spend nearly half-a-million dollars communicating the value of wholesale brokers to their customers, but the process has to start in individual wholesalers' offices, with actions as simple as picking up the phone.
Responsiveness--or lack thereof--as demonstrated by follow-up phone calls, is one of the qualities separating good wholesalers from bad, according to retail agents who completed a survey distributed by the National Association of Professional Surplus Lines Offices last month.
According to NAPSLO, 1,601 retailers responded to an e-mailed survey about wholesale brokers, giving the distribution system high marks overall.
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