Small independent agencies might find dealing with soft market pressures even more challenging than do larger firms, since their already lower revenue base is always vulnerable, but there are some strategies a few successful firms have employed to keep their heads above water in tough times.
Successful smaller agencies have two traits in common, according to those queried for this article: they believe customer contact is vital, and they continually find ways to keep their agency visible.
Tri-County Agency of Brick Inc., located in Brick, N.J., is an agency of 10 battling a couple of market realities, according to its president, Jacki Frank.
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