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Writing ain’t easy–not even for professionals who craft stories for a living–so it’s no surprise that relative “amateurs” in the insurance industry called upon to compose press releases, claim letters, proposals, reports or simple e-mail correspondence are often undermined by a lack of fundamental skills, says NU Editor In Chief Sam Friedman, who recommends a new book by an old friend that can help in his blog today at www.property-casualty.com.

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