Writing ain't easy--not even for professionals who craft storiesfor a living--so it's no surprise that relative "amateurs" in theinsurance industry called upon to compose press releases, claimletters, proposals, reports or simple e-mail correspondence areoften undermined by a lack of fundamental skills, says NU Editor InChief Sam Friedman, who recommends a new book by an old friend thatcan help in his blog today at www.property-casualty.com.
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