Setting up an excess and surplus lines insurance company seemed like a foolhardy notion to many general agents back in 1982, when Scottsdale Insurance first opened it doors during a soft market.

Michael Miller, president and chief operating officer of the insurer–which today writes about $2 billion in premiums annually–reviewed some of its history for National Underwriter recently, reporting that when Scottsdale's founder, Rollie Wiegers, began establishing relationships with general agents in those early days, some people turned him down.

"It was a very difficult time for him…because nobody was looking for another company to appoint them," he said.

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