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New York Life Insurance Company, New York, N.Y., is partnering with the Life and Health Insurance Foundation for Education (LIFE) to sponsor the fourth annual Life Insurance Awareness Month (LIAM) campaign, to educate consumers about the benefits of life insurance and the importance of seeking financial advice from qualified insurance professionals.

Life Insurance Awareness Month was created in response to growing concern about the large number of Americans who lack adequate life insurance protection. Industry statistics report that 68 million adult Americans have no life insurance and those with insurance have considerably less than most experts recommend – only four times their annual income in coverage.

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