It wasn't that long ago property and casualty insurers were simply using the Internet as a marketing tool, presenting static Web pages with product and service information. Today, though, much has changed, for both customers and companies.
Policyholders can go online to review policies, pay premiums, file and track claims, and change deductibles.
The Internet also is driving dramatic market and operational changes for insurers. It is making it easier for companies that haven't traditionally sold insurance to enter the business. Travel agents and car rental companies, for example, can incorporate travel insurance on their Web sites with relative ease.
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