While a new campaign featuring an animated clock named “Eddie” attempts to raise awareness and use of “real-time” technologies among independent agents, a number of insurance carriers are also seizing the initiative to help producers capitalize on the time and money savings as well as the productivity gains possible from more efficient interfaces.

If you haven’t already heard of Eddie (roughly short for “Ease Of Doing Business”), that’s the name of the Get Real Time campaign mascot–a pocket-watch character featured in an initiative launched in late April by agent associations, agency management system user groups, insurance carriers and the industry standards organization ACORD to make agencies aware of the options available to them.

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