International research and consulting firm, the Customer Respect Group, recently released the results of their second quarter 2007 Online Customer Respect Study of the Automobile Insurance Industry.
The group evaluates how corporations treat their online customers and offer products and services that help companies improve customer relations through their websites.
According to the firm, the study examined websites of a representative sample of auto insurance companies and is the only direct analysis of corporate performance from an online customer's perspective. Each company received a Customer Respect Index that rated three areas of the customer's online experience: ease of use, communication, and privacy and trust.
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