Holborn's literature describes its “Eye In The Sky” tool as a “client-driven, real-time dynamic catastrophe analysis and management tool.”

But the words come to life when Chief Technical Officer Frank Pierson sweeps a mouse across his pad, simultaneously drawing a line across Harris County, Texas, on his computer screen, effectively turning his cursor into the path of a simulated hurricane.

Similarly, Guy Carpenter's description of its “i-aXs” tool as a “customizable, Web-enabled platform with fully integrated mapping capabilities” has more impact when Managing Director Lara Mowery remotely clicks a drop-down menu on your computer to show a satellite image of an insured property before Hurricane Katrina with a superimposed radar damage analysis for the location available days after landfall.

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