Today’s insurance agents are conducting business in a revolving door. This week their standard company may be looking at a piece of business and competitively writing that particular class, and next month the same application may be denied. Wholesale brokers, managing general agents and surplus lines brokers with which agents have established relationships can, in the long run, help determine how successful their agencies will be in this volatile soft market.

A relationship exists when two people or entities have a connection to one another. But can the two have that connection without really understanding the needs of the other?

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