Through the years, personal lines have been the backbone of the smaller agency. Larger, commercially dominant agencies, however, have had little respect for the line. If written, it was provided as an accommodation to key clients, and the personal lines department was viewed as a “red-headed stepchild.”
Resources were allocated to maintaining the book of business, but few were allocated to grow or improve its productivity and profitability.
That seems to be changing, according to the most recent “Agency Universe Study,” conducted by the Independent Insurance Agent and Brokers of America.
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