Risk managers who avoid contact with the media may be shortchanging their organization and their career, according to a panel of media experts here.

The session, Meet the Insurance Press, at the annual conference of the Risk and Insurance Management Society (RIMS), was sponsored by National Underwriter. Panelists were Regis Coccia, editor, Business Insurance; Bill Coffin, director of publications and publisher of RIMS' Risk Management Magazine; and John A. Roberts Jr., editor-in-chief of Risk & Insurance.

Panel moderator Sam Friedman, editor-in-chief of National Underwriter, opened up the discussion with an observation that "the media is the lens through which most of the public, including regulators and legislators, even members of Congress, see the industry."

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