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Short-term disability, life and accident insurance are the top three voluntary products workers in the health care industry are buying, according to an analysis of employee buying trends in the health care industry. The study by Colonial Life & Accident Insurance Company, Columbia, S.C., looked at voluntary product sales in 6,500 health care businesses–hospitals, doctor’s offices, dentists, nursing homes and assisted-living facilities–and included nearly half a million policies bought by employees who work in this industry.

“Health care workers are showing strong interest in voluntary coverage in addition to what their employer provides,” says Tom Gilligan, Colonial’s senior vice president of marketing and branding. “Health care companies that don’t provide voluntary coverage options may not be meeting their employees’ benefits needs.”

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