Risk managers are generally not media hounds. Indeed, cautious by nature and training, corporate insurance buyers often prefer to remain in the background, fearful of the consequences of a misstatement in the press–but some have learned to parlay media attention to the advantage of their companies and careers.
Rich Sarnie, for one, doesn't equivocate on the subject. The benefits of engaging–even cultivating–the media usually outweigh any possible negative outcomes, he contends.
In fact, the media played a significant role in helping him recently become the new group director of risk management at Miami-based Ryder System Inc., he said.
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