After several years of strong underwriting results, established inland marine companies are beginning to feel the pressure. Increased regulation is eroding the flexibility that has helped make the business so appealing. However, this line is still attractive enough to lure new players, whose aggressive pricing is making a softening market even softer.

As pressures build, temptation will mount among some carriers to initiate short-term fixes that could dilute the discipline and expertise needed to compete in this complex business. I believe that is a shortcut to disaster.

Companies that will succeed in inland marine over the long term are the ones that act boldly and don't shy away from the challenge. The following represents eight keys to winning in the inland marine marketplace:

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