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You could say Alex Soto was born to be a president. The position is in his genes. Long before he became president of the Independent Insurance Agents and Brokers of America–or of InSource, his Miami-based agency–his great-grandfather was president of Cuba from 1908-12, while his grandfather was elected president in 1936. I mention this because for Mr. Soto–a Havana native who traces his family history to the earliest permanent Spanish settlement on the island in 1513–Cuba looms large in his identity.

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