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You could say Alex Soto was born to be a president. The position is in his genes. Long before he became president of the Independent Insurance Agents and Brokers of America–or of InSource, his Miami-based agency–his great-grandfather was president of Cuba from 1908-12, while his grandfather was elected president in 1936. I mention this because for Mr. Soto–a Havana native who traces his family history to the earliest permanent Spanish settlement on the island in 1513–Cuba looms large in his identity.

On page 10, in an exclusive interview with NU, Mr. Soto shares some of his vision for the insurance industry’s future. Here, however, I hope to convey what got him to this point.

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