In today's challenging market, many agency owners must befeeling more than a little unstable. In fact, they are delicatelybalancing on the brink of a dilemma. To keep their business vital,it's important to take a sober look at their agency'sprospects.
Flat rates, stagnant markets and multifaceted competition haveput agencies in a very difficult position. Decisions must be madeto continue the agency's vitality or, in some cases, simply to keepit from going under.
A sound business plan and well-developed strategy are the firsttools an agency owner needs to map their firm's future. If you'vearrived at a challenging crossroads without the proper strategicmaps or global positioning system to guide you, your people will beleft blindly stumbling around in circles instead of advancing inthe right direction.
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