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In the spring of 2000 when your Iconoclast was still editor of the CPCU Claims Quarterly (CQ), a very typical situation for editors of such publications occurred: articles that had been promised for the July issue were not forthcoming. When the deadline is near and the material is not, editors tend to dig deep among the press releases for something useful, but if all else fails, they write a long editorial. Mine was entitled “Wilderness Search and Rescue – An Underwriting Opportunity?”


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