To motivate his team to meet an important deadline midway through a three-year initiative to implement common processes and technology throughout Allianz Life Insurance Company of North America, Scott Senden took a bold step. The senior vice president of IT services put his hair on the line.

During an August 2006 meeting with the project team–which included representatives from IT, marketing, and operations–Senden and John Miller, Allianz Life's senior vice president of enterprise operations and the project's executive sponsor, promised to shave their heads if the group met a critical November implementation date.

“If we missed that November date, I knew it would add four or five months to the schedule,” Senden recalls. “So John and I said we'd shave our heads if the team got it done.”

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