There are few industries for which location is as important as it is for insurance, and insurers have accordingly paid close attention to the role of geography in assessing risk since the industry's emergence. Moreover, as the industry has matured, so has its understanding of location factors and its use of location-related technology or geographic information systems–GIS.
However, the fragmentary nature of insurer enterprises and processes–along with a false sense of the industry's mastery of location–have led to under-use of geographic technologies.
Far too many insurers today suffer from a lack of precision, even with regard to the location of a given insured risk–let alone that risk's relation to other exposures and its degree of exposure to a complete menu of hazards.
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