"Awesome, baby!" If he were Dick Vitale, that's how Paul Peeples, FAIA's vice president of information and technology, might describe the association's new Catastrophe Relief Vehicle (CRV). But being a vice president and all (and a techie to boot) Peeples is a bit more restrained. "Pretty nifty," he concedes, when describing the $150,000 traveling behemoth.

Forty feet long, outfitted with bold graphics and pulling a matching trailer, the state-of-the-art CRV makes a striking visual statement. Deliberately so. When not being utilized as an insurance command center during catastrophes, the vehicle serves as an educational and public relations tool to promote the Trusted Choice brand and to attract people to the industry.

During its "down time," the CRV is driven to Florida State University football games where business students of both teams can commiserate or celebrate with any FAIA members on hand. It also is scheduled to make the rounds to various college and university career days to promote the insurance business and to help address a growing insurance problem – lack of trained personnel.