Over the past nine months PIA has been blanketing industry publications and web sites with ads featuring its new tagline, Local Agents Serving Main Street America (SM). According to the national office, the tagline was designed to give PIA members a compelling brand identity in the insurance marketplace.

The agents' association says, “Main Street is more than a location. It's an attitude. It's where PIA members do business. Main Street is where our heart is, and it's where our customers want to do business. Why? Because people prefer to deal with someone they know and trust when it comes to protecting what they have worked so hard to achieve.”

The program is now available to all PIA members and the insurance companies they represent. It includes a series of print advertisements that members can run in local publications, customized with their agency logo and contact information. Ads can also be printed for use as flyers or as inserts in publications. Each ad is available in a variety of sizes, in color as well as black and white.

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