There is a definite irony to me commenting on technology of any kind. While I'm certainly not a technophobe, my true nature is not enamored of bits and bytes. Sure, I have mastered the basic high-tech tools of everyday life and work–Word, Excel, cell phone, e-mail, Web–but I do not have an infatuation for e-anything.

So, then, why am I writing about technology?

Because, in our industry, I am the norm: a 55-year-old white guy who learned to work a computer 20 years after I learned to drive. A man who is more comfortable with a cassette tape than an iPod, who prefers a fax to a text message. A Boomer who still thinks of “PDA” as kissing in public, not personal digital assistant.

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