Unlike most other forms of professional liability insurance, media liability insurance is typically written on an occurrence rather than a claims-made basis.
In other words, the policies cover claims arising out of “occurrences” during the policy period, regardless of when the claim is made or suit is brought.
An “occurrence” is typically defined as the first publication of a particular piece of content, such as a book, film or magazine–sometimes referred to as “matter.” Thus, as long as the matter covered by the policy is first published during the policy period, the insured will have an eternity of coverage for claims arising out of that matter.
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