It may come as a surprise to some of you, but there was a time–not all that long ago–when life was much simpler.

When you watched a Western movie, for example, the good guys wore white hats, were neat and clean shaven, and sported a sparkling smile. The bad guys, on the other hand, wore black hats, were unkempt and looked like scowling poster boys for “Extreme Dental Makeover.”

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