Today's acquisitive marketplace has put the option of a merger or sale in front of many agency owners, but if you're making a good salary and annual growth has been in the double digits, you might think that selling now would be killing the cash cow.

Not necessarily. When you perform a detailed financial analysis, you might find that the cash cow is producing skim milk. Indeed, to assess the true value of a potential sale, you must compare projected growth and tax ramifications against an investment portfolio created from sale proceeds after taxes.

Factors that could tip the scale toward selling include:

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