When it comes to building a profitable book of business, independent insurance agents are not motivated by commissions alone. In many cases, agents will follow the path of least resistance and focus on selling insurance products from carriers that provide the easiest way of doing business, particularly technology that is easy to use and intuitive and helps them to increase sales and manage their businesses better.
Further, the technology must be flexible enough to support agents in both a disconnected and connected, real-time mode of work at their discretion. Leveraging the ACORD industry standards will aid in seamless data exchange and connections.
Quite simply, agents don't want to spend time figuring out how to work technology when they should be out selling to customers. Instead, they want simple and easy-to-learn-and-use tools to handle administration, access pricing information, check the status of a customer's policy, and be alerted to any customer activity after the sale is completed. And they want this technology to be available in one place and delivered through the tools they already use, such as a laptop, personal digital assistant (PDA) or cellphone.
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