When it comes to building a profitable book of business, independent insurance agents are not motivated by commissions alone. In many cases, agents will follow the path of least resistance and focus on selling insurance products from carriers that provide the easiest way of doing business, particularly technology that is easy to use and intuitive and helps them to increase sales and manage their businesses better.

Further, the technology must be flexible enough to support agents in both a disconnected and connected, real-time mode of work at their discretion. Leveraging the ACORD industry standards will aid in seamless data exchange and connections.

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