CONSTRUCTION is one of the most common, yet most specialized, niches available to independent agents and brokers. Contractors are everywhere and are always a major part of the local economy. Yet they also have highly unusual coverage and service needs that “generalist” agencies usually are unable to meet.
At Vanner Insurance Agency, we've customized our approach to business to serve such accounts. This year, we will produce about $40 million in annualized insurance and surety bond premiums, and half of that business will come from our 150 to 200 contractor accounts. In this article, we will share some of our procedures for doing business in this niche.
Prospecting and marketing
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