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No one would be crazy enough to say that being raked over the coals by New York Attorney General Eliot Spitzer was the best thing that ever happened to their firm. Still, Brian Storms, entrusted with recreating Marsh, believes the harsh spotlight of Mr. Spitzer’s bid-rigging and contingency fee probe “forced us to step back and ask how we’ll compete going forward,” creating an “opportunity” to reconnect with customers.

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