Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Describing the Insurance Corporation of British Columbia’s road safety campaign as bold is like calling Mt. Everest tall. While technically it’s true, it doesn’t quite do the site justice. (Disturbing and black with humor would suffice.) But if targeting youths between 18 and 21 generally requires doing something unique in order to get their attentions, consider ICBC’s mission accomplished.

Dig Deeper


Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.