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By Ron Lang

In the last few years, insurers have kept themselves busy sending out a steady flow of press releases announcing their new and innovative strategies for keeping policyholders and agents in touch through the Internet. Until recently, these online services had been primarily informational, offering simple options such as reviews of claim status or retrieval of archived data. Now, however, the paper-intensive and highly interactive claim process is moving to the Internet center stage. The more complex and cumbersome the claim transactions, the greater the opportunity for the Internet to provide efficient ways of handling those transactions.

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