What’s the most important factor to you when shopping for a car? If you consider the overall purchase price and the make/model of the vehicle to be the most important traits in making your decision, you are similar to 77 percent of car buyers, according to an online study conducted by the Progressive Group of Insurance Companies.

Not too shocking. But what about the other factors that can directly affect the cost of a car? Though most buyers walk into a dealer with researched opinions on the cars they want, many fail to adequately research the cost of insurance for that shiny new late model. In fact, the study cited insurance costs as one of the least important factors that buyers contemplate when shopping for a car. Thirty-three percent spend no time at all researching insurance rates, even though an overwhelming majority agrees that this cost should be an important factor in deciding which vehicle to purchase.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.